why use search engine marketing?
The internet is over flowing with millions of varieties of websites ranging in topics, ingredients and subjects. In a world with information bursting the edges of the web it is very important to stand out from your competition by using targeted marketing measures.
According to recent statistics, more than 1 billion people used the Internet in 2005 (Source: Nielsen/NetRatings). Web users spend twice as much time online as watching TV (Source: Stanford Institute for the Quantitative Study of Society). Consumers spent $143.2 billion online in 2005, 22 percent more than in 2004 (Source: ComScore). There are more than 550 billion documents on the web with a 2002 survery revealing over 2,024 million web pages online. More web statistics can be found online at Wikipedia here http://en.wikipedia.org/wiki/World_Wide_Web#Statistics.
Search Engine Marketing is a very efficient form of direct marketing, every user who lands on your website because of entering targeted key words and search terms could be a potential customer.
Why did we design and program SEO Ranking?
Seo Ranking is a product from the BUISS ULTIMO Web Design Ad Agency specialising in web advertising, SEO and marketing in Brisbane.
Our team consists of programmers and advertising agency and graphic design specialists, who work together side by side, to couple technical expertise in search engine marketing with our communication skills. So your not only found but also look more professional than your competition.
What is Search Engine Marketing?
Search Engine Marketing is composed of measures that attract more visitors and potential customers to your website via search engines.
The steps of our Search Engine Marketing include:
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SEO services for being found - stage overview plus seo pricing options
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Stage 1 Research right keywords - Key word analysis and search key reports
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Stage 3 Keyword implementation and optimisation - Search Engine Optimisation (SEO) of your website
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Stage 4 Search engine and directory submissions - Search Engine entries (Google, Yahoo, msn and others) / entries in Web catalogues (Yahoo, DMOZ, Google and others)
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Stage 5 Obtaining links - Good incoming link finding / search engine advertisement / keyword marketing
What works in Search Engine Marketing and Key word targeting?
Forget all the empty promises from so called search engine optimisation companies, promising the number one position in hundreds of search engines, of great entry tools and other tricks. With us there are no hidden agendas, no dodgy link farms, just simple and honest technical expertise in Search Engine Marketing for a good reason.
Technical possibilities, limitations and Search engine strategies change all the time. Things that were tolerated yesterday to cheat search engines in order to achieve better rankings, can be excluded from the search engines, tomorrow.
Deceptive tricks not only damage the search engines but also annoy users who are your potential customers. By using deceptive link building, lying about correct keywords and other black hat techniques your making your website open to being booted off all search engines totally.
Search Engine Sam said,
While this may seem like beating a dead horse, there are still many questions as to what is time-tested and proven to work in search engine optimization.
Because of both the secretive and crackpot nature of doing seo, many times the truth is hard to find. So, here is an attempt to list what is known to work for seo purposes.
Meta Tags -
True - Google doesn’t rely on them to boost your rankings, but the other search engines will use them as a starting point in categorizing your site.
Page Title -
This tells the search engine what your page is supposed to be about.
Content -
Obviously, you need matching content related to the title of your page to have a chance of getting and maintaining top ranks in the search engines.
H1 Tag -
Whatever your page title is named, that keyphrase should be found within the H1 tag for that page. Also, make sure you only use one H1 tag per page.
Naming your web files -
Try to use your keywords when naming your files. Also, use the hyphen instead of the underscore when creating your files.
Sitemap -
Even if your site is only 5 pages long, you should always use a sitemap. This way you can make sure that the search engines find all of the pages for your site.
Robots file -
This is a simple file that tells the search engines where they can’t go to on your site. Be sure not to place anything sensitive in this file as hackers will look at the robots file to see what you are trying to keep hidden.
Error Handling -
Always use a 404 error handling page. Anytime a user or search engine accidentally mistypes a url or tries to go snooping around your site, they should be taken to this page. Also, you should place your sitemap navigation on this page as well.
Image Optimization -
Where appropriate, you should use the ALT tag to describe your images.
These are proven methods for your search engine optimization strategy. Be sure to take advantage of these basic points to get your site ahead of your competition!
-To your online success!
Jamie Optimisation said,
Great post, some interesting stuff here, to help increase the page ranks on my sites i tend to get links for them from link directories that have good page ranks.
Web Directory said,
Great information and some really good explanations here. I am definitely going to refer a few people here…
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